When brothers Paul and Jim Van Doren opened their company in 1966, The Vans Authentic was the first shoe they designed. Only it wasn’t called the Authentic just yet. Back then, it was the #44 Deck Shoe. From its inception, this footwear was meant to be worn on boats.
The brothers set up to design the best sole for wet, slippery conditions, one that will last longer than its competitors. Soon enough, skaters caught on to this shoe, as the same qualities made it perfect for skating. Over the years, the Authentic has become an integral part of skater culture, as well as a part of pop culture. And it didn’t change much in the process.