Today, Vans’ checkerboard print can be spotted on the skate ramp, the red carpet and everywhere in between. Recent collaborations with leading designers and brands like Marc Jacobs, Marvel and Disney, as well as new twists on the classic like this year’s Blur Check print, have further solidified the design’s infamy.
Such is the enduring appeal of the checkerboard print that it’s as readily worn by everyday streetwear fans as it is some of the world’s biggest celebrities.
In 2011, Twilight saga star Kristen Stewart marked her celebrity status on the Hollywood walk of fame in a pair of Vans checkerboard Slip-Ons.
In 2017, songwriter Frank Ocean attended the White House state dinner in a perfectly-tailored blue suit, and – you guessed it – a pair of checkerboard Vans. Asked why he chose Vans for footwear, he said, "You can't think; you just gotta do things.”
It’s perhaps this same ‘dont-think-just-do’ ethos that’s the secret behind Paul Van Doren’s success. An entrepreneurial spirit and go-getting attitude that started on the floor of a shoe factory has led to one of the most iconic prints in the world, and over 50 years of success for the Vans brand.