September 7, 2022 | CLASSICS

Paloma Elsesser For “Classic Since Forever”

The model is the second boundary-breaking creative to represent the “Off The Wall” style



Over the last few years, Paloma Elsesser has taken the fashion industry by storm and done so on her terms. Elsesser is a model with a deep love for community and a keen understanding of its power. These qualities make her the perfect face for Vans’ “Classic Since Forever” campaign.

Born in the north end of London to a Chilean-Swiss father and an African American mother, Elsesser grew up in Los Angeles and attended The New School in New York before breaking into the world of modeling. Since then, she’s walked in several runway shows and appeared on the covers of multiple fashion magazines, including I-D Magazine, Vogue, and Homme Girls.

“This campaign represents a community of creatives and colleagues I call friends,” Paloma said. “Vans invested in my vision for this project, so it feels inspiring to see the images we created—here in New York, with my New York family—all over the city. I’ve been wearing Vans forever, so it’s a full-circle moment.”

The “Classic Since Forever” campaign highlights the brand’s most classic silhouettes, each a shoe that has been a hallmark of innovators, disruptors, creatives, and freethinkers for decades. They’re shoes that break down doors and bust up boundaries, making them natural choices for a creative like Elsesser, who defies convention and refuses to be boxed in.    

The “Classic Since Forever” Campaign featuring Paloma launches today in conjunction with New York Fashion Week, where Vans will be hosting, Steal This Gallery, an “Off The Wall Experience.” The event will be open to the public from 12 pm to 8 pm on September 8th and 9th, located at 365 Broadway, Tribeca, New York.

Each silhouette in the Vans Classics collection is available now via