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July 15, 2022
Anderson .Paak Celebrates Vans’ Most Iconic Footwear Styles In the “Classic Since Forever” Campaign
The Vans Global Music Ambassador and collaborator shows his love for the brand’s most iconic styles in a light-hearted video and lookbook
Anderson .Paak harbors a deep knowledge of (and appreciation for) the classics. Be it music-making or his “Vanderson” collection with Vans, .Paak’s projects pay homage to icons of the past by fusing the lessons their art offers with his unique methods of creative expression. Bringing past and present together in such a way is no small feat, and the eight time Grammy-award winning artist and Vans Global Music Ambassador’s inherent, tasteful method of doing so is one of the qualities that makes him so special.
This Is The Old Skool
Anderson .Paak is “Off the Wall” through and through, and his boundless creativity and playfully rebellious spirit are spotlighted in the new “Classic Since Forever” campaign.
In 2007, .Paak, then an ambitious 21-year-old, left his hometown of Oxnard, California and headed to Hollywood to enroll in drumming school. He needed a job to help pay his tuition and he found one as a retail sales associate at a Vans store in Los Angeles’ Canoga Park neighborhood. Now, 15 years fully committed to a life in music and joining the Vans family, he’s achieved the highest level of musical success.
Even after eleven Grammy nominations and eight victories, .Paak understands the importance of sticking true to his roots and trusting his taste, much like the Vans Classics line. Consisting of Vans’ most timeless styles — the Authentic, Era, Slip-On, Sk8 Hi and Old Skool, some of which were included in the recent “Vanderson” collection — all done up in familiar color schemes, the Vans Classics line was made for free spirits, innovators, creators and anyone anywhere in the world with an “Off the Wall” mindset of their own.
Each pair in the Vans Classics line is spotlighted in a new lookbook and short video that shows .Paak drumming in full ‘70s-inspired Silk Sonic regalia, including his signature mushroom wig. The pairs shown in the video are available now via Vans.com/classics. More Vans ambassadors will join the “Classic Since Forever” initiative in the coming months as well, with model Paloma Elsesser set to front the Fall campaign.