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VAULT BY VANS AND JOE FRESHGOODS WELCOME YOU
TO “CHOCOLATE VALLEY RESORT”
January 27, 2023
Spotlighting the story of the Black travel experience through a head-to-toe collection for Winter
Available January 21 in-store at Every Now & Then and JoeFreshgoods.com followed by a global release on Vans.com and select Vault by Vans retailers.
Vault by Vans and Joe Freshgoods reunite to present “Chocolate Valley Resort“ - the concept of a place based on a moment of time. The latest collection of footwear, apparel and accessories is an ode to travel and leisure from the Black experience, visualized through history and community. The Vault by Vans x Joe Freshgoods collection will be available to shop on January 21 at Every Now & Then, a retail and resource company and on JoeFreshgoods.com, followed by a release at select Vault by Vans retailers globally and on Vans.com.
“Chocolate Valley Resort is inspired by my love for travel and research. For this collection I wanted to create something that aligns with the rich history of Vault by Vans, but from a new perspective. Chocolate Valley Resort marries the history of Black travel and leisure with winter-ready pieces that blend playfulness and functionality”, said Joe Freshgoods Robinson.
Combining his design prowess, affinity for historical references and personal experience with Midwest winters, Joe Freshgoods designed a collection of head to toe footwear and apparel essentials that are ready for winter and beyond. Captured by documentarian Yashaddai Owens featuring Barrington Darius, the accompanying lookbook set in the 1950s, tells the story of a Black writer exploring “Chocolate Valley Resort” seeking the space to reset, relax and reconnect. The collection and lookbook are an homage to history and Black writers such as James Baldwin and Audre Lorde who traveled abroad to escape racism in America and to build their literary careers. The winterized resort serves as a safe space to foster creativity and community right at home.
The full range re-envisions workwear with modern silhouettes and bright colors while keeping movement and creativity in mind. The Resort Puffer is designed in soft buttercream with elongated sleeves for a relaxed look and easy layering. The Chocolate Cardigan is crafted from faux mohair with coral almond jacquard stripes and “Chocolate Valley Resort” chain stitched on the back and JFG embroidery on the sleeve hem.
Pairing quality and simplicity, the Cabin Tee is a premium antique white jersey knit cut from 100% cotton. The heavyweight tee favors comfortability with a tagless collar and is packaged in a custom Chocolate Valley Resort bag. The Resort Uniform Cargo blends structure and playfulness for a modern workwear look featuring an adjustable waist, open wide leg and four cargo pockets. Oversized and constructed from nylon, the Logo Puffer tote is travel, everyday, and all weather. Contrasting almond and cream colors and an enlarged “J” offset the traditional shape. This roomy nylon bag features a top zipper and inner pocket, so pack it up and stay awhile! The Resort Mask is everything you need for winter, doubling as a warm beanie and balaclava made to cut the cold.
The Vault by Vans x Joe Freshgoods footwear lineup reimagines the Sk8-Hi Reissue Platform VLT LX with quilted uppers inspired by the padded puffer, juxtaposed by hairy suede panels to present a coral almond and camel colored two-tone contrast. Both colorways are finished with a signature platform outsole that lends a retro feel to the look. The Slip-Hiker LX is refreshed with a coral almond two-tone quilted nylon upper and panels. Outfitted with an all-weather MTE outsole for ultimate grip and contrasting almond and green accents, this winter ready silhouette is a must-have for your excursion.
“It’s always a goal of mine to use shades of pink in all of my collections—it’s the first color that inspired my design language many years ago. Since the collection is based around cold weather, I wanted to create a full range of items that would work especially for those Midwest winters. And to really lean into winter travel we infused a “quilted” design pattern across many of the pieces.”
A buttercream colorway of the Slip-Hiker LX will be available exclusively at JoeFreshgoods.com and “Every Now & Then” Retail location. Each pair of footwear includes a custom designed resort keychain and slide box.
The Vault by Vans x Joe Freshgoods “Chocolate Valley Resort” collection will be available to shop on January 21 at JoeFreshgoods.com, followed by a release at select Vault by Vans retailers globally and on Vans.com. For more information, please visit Vans.com/news.